Solutions for the Marketing and Sales Department
Marketing and Sales Departments design the company's strategy and communication, promotion, and commercial management methods.
Do you need to find new customers, better understand the ones you already have and strengthen your relationship with them? Then you need INFORMA's OnmiData Marketing.
Under its Omnidata brand, INFORMA brings together its data-driven marketing solutions to answer all your marketing needs.
Acquisition, Optimisation and Knowledge
INFORMA's OmniData Marketing is a new solution to obtain an overall picture by integrating services involved in the entire customer journey and providing added value through improved knowledge and personalised advice.
A specific data-based solution for every challenge that would help you meet all marketing needs at every stage.
What do you need?
- Finding new customers.
- Understand your customers better.
- Optimise relations with customers.
Discover a complete range of specific Acquisition, Knowledge and Optimisation solutions targeted to your needs.
Advanced database normalisation and enrichment solutions, unique solutions for CRMs and ERPs integration, information from all over the world and access to exclusive INFORMA's data.
Business to Business and Business to Consumer
Who are your potential customers, businesses or end consumers?
Your sales strategy will be different depending on whether your business is B2B or B2C:
- In B2B businesses' strategies, the primary focus is on delivering the highest quality product. There is little personal emotion; they look for ways to save time, money and resources. The important thing is that customers can choose the option that best suits their needs.
- However, B2C strategies are based on customers emotional decisions. They seek to meet their needs and offer customised solutions to each of their customers, focusing on the benefit they will get from consuming the product.
In both cases, our solutions and data are useful for B2B and B2C businesses.
International Marketing
We have the Marketing Product that best suits your needs.
Find here a comparative table of the usefulness of each of our Marketing Products, depending on the target you want to address, your specific needs or the department of the company you belong to.
What product do you need?
DISCOVER ALL OUR SALES AND MARKETING SOLUTIONS
How can we help you?
Acquisition
Find new opportunities.
Start your global marketing strategy.
Knowledge
Understand your customers better.
Interpret data to find new opportunities.
Optimisation
Turn leads into deals.
Improve your conversion levels.